A poll conducted for the current World Travel Market exhibition in London has revealed that sterling’s current slump against the euro constitutes a serious threat to bookings for holidays in Lanzarote – along with other traditional euro zone hotspots such as Spain and Portugal.
The poll, conducted amongst a sample of 1030 respondents – revealed that as many as 29% of summer holiday makers would be influenced by the exchange rate when choosing their destination. Whilst a further 27% of the 1,030 people surveyed said they were undecided about where they would take a trip at a time when the pound is so weak against the euro.
The surveys’ findings come as little surprise – as Lanzarote has already experienced a larger than average slump in British tourism during the course of 2009. With UK arrivals down by nearly 20% – versus a combined average for all foreign arrivals of 17.8%. With many observers citing the weakness of the pound as major factor.
The pound today is currently trading at €1.12. Making holidays to the island and the rest of Europe at least 12% more expensive than this time last year.
