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Canary Islands See in New Year in London

Wednesday December 28, 2011

Canary Islands See in New Year in London

The Canary Islands will be marketing themselves heavily as a tourist destination in London on New Year’s Eve, with a promotional spot to be shown on all four giant screens in the centre of the British capital throughout 31st December.

The screens will be installed in Parliament Square and Trafalgar Square, where thousands of Londoners and visitors alike usually congregrate on New Year’s Eve to hear the bells of Big Ben chime at midnight. The BBC will be using the screens to highlight the 2012 Olympics in London, but there are also advertising slots between broadcasts.

The Tourist Board of the Canary Islands hope to build on the significant rise in the number of British tourists who have visited the archipelago during the first eleven months of this year. So far, 3.3 million visitors have come from the UK to one of the seven islands, an increase of 14.16% when compared with statistics for 2010.

The Trafalgar Square screens are 30 metres square and will be operational from midday on 31st December until 01.00 on the 1st January. Whilst the screen in Parliament Square is 50 square metres and will be showing programmes and advertising between 21.00 until 01.00 in the morning of 1st January. The promotional advert for the Canaries is a twenty second film clip and it is estimated it will be seen by around one million people in London during 31st December.


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