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Lanzarote Seeks Return of Missing Spanish Tourists

Friday January 25, 2013

Lanzarote Seeks Return of Missing Spanish Tourists

Whilst foreign tourist arrivals have remained largely unchanged over the last year Lanzarote has experienced a 20% fall in the number of holidaymakers arriving from the Spanish mainland. A trend that the local tourist board is keen to reverse, beginning with their presence at FITUR 2013 in Madrid, Spain’s largest international travel industry event.

Spain has traditionally been Lanzarote’s second largest tourist market, after the UK. But the recession has resulted in a big drop in arrivals from the mainland, with Spain now the island’s third largest source of tourists after GB and Germany. As last year Lanzarote welcomed just 292,690 visitors from the peninsula, versus a figure of 367,581 arrivals in 2011, a drop of 20%.

According to a tourist board spokesperson; “The domestic market is traditionally one of the most important for the island. Our work is centred on minimising the fall in visitor numbers created by the crisis which has impacted upon disposable incomes by working with innovative products to capture the imagination of the national market.”

Specifically this strategy focuses heavily on the repositioning and promotion of Lanzarote as a sports and gastronomic destination, which the tourist board will be unveiling to the media and delegates in a major presentation on January 30th at the Sports Palace in Madrid, which is located close to the main FITUR venue.

A spokesperson continues;” We´re aiming to create awareness amongst professionals and the media about the infinite possibilities that Lanzarote offers for any sporting activity all year round and to relaunch the islands gastronomic image by focusing more on locally sourced produce.”

FITUR is now in its 33rd year and is a global meeting point for travel industry professionals, attracting delegates from 167 countries or regions.

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