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Lanzarote Seeks to Recover German Tourist Market

Thursday March 14, 2013

Lanzarote Seeks to Recover German Tourist Market

The recent International Travel Fair in Berlin has refocused attention on the need to boost the number of German visitors to Lanzarote. Both the president of the Lanzarote Government, Pedro San Gines, and representatives from the Tourist Board attended the fair earlier this week and discussed at a press conference the desire to recoup previous visitor levels by German tourists.

Citing figures from the beginning of the millennium against those of last year, there has been a decline in holidaymakers of approximately 40%, with nearly half a million German speakers visiting Lanzarote in 2000 compared with just 300,000 coming here last year.

And whilst there was recognition that it was also important to continue expanding in emerging tourist markets, such as those of Poland, Italy and France, both Pedro San Gines and Hector Fernandez, the head of the Tourist Board of Lanzarote, expressed their disappointment that Air Berlin is planning to reduce the number of flights it offers to the Canary Islands by 25% this summer.

Germany is still considered as the second most strategically important market for Lanzarote and many of the initiatives to reposition Lanzarote’s popularity, such as Saborea Lanzarote – the gastronomic project – are directed specifically at the more affluent potential visitors in Germany and the UK.

During the fair, Sr Fernandez had meetings with various German tour operators, such as TUI as well as flight operators Germania, Germanwings, Lufthansa and Air Berlin. Under discussion were several new routes that are currently being studied to bring visitors from cities such as Cologne and Dusseldorf to Lanzarote.

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