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Fully Packaged – All Inclusive Doubles In A Decade

Monday August 24, 2015

Fully Packaged – All Inclusive Doubles In A Decade

The number of tourists taking all inclusive holidays on Lanzarote has nearly doubled over the last decade – and they now account for one in three of all breaks booked on the island, according to the latest data released by ISTAC, the Canarian Institute of Statistics.

ISTAC’s most recent report reveals how all inclusive holidays started to take off in the aftermath of the global financial crisis in 2008. As hotel chains and tour operators fought to fill rooms whilst consumers in key foreign tourist markets such as the UK and Germany sought to stretch hard pressed household budgets.

The popularity of all inclusive breaks had in fact been waning prior to the crash, down from 18.9% in 2007 to 17% in 2008. But the global economic implosion rapidly reversed that trend, expanding the all inclusive market to 30% by 2010 and to 34.4% in the period from April to June this year.

The ISTAC report also reveals that it’s the Germans and not the British who book the most all inclusive breaks, with the all-in option accounting for 44% of all German holiday bookings on Lanzarote. By comparison all inclusives account for 34.5% of all British breaks.

The British are also much more likely than German or Spanish tourists to visit Lanzarote independently by booking their own flights and accommodation. And this is also the most common way of visiting Lanzarote for UK holiday makers, accounting for just over 40% of all breaks booked in comparison to 11.3% in Germany and 17% in Spain.

Tui and Thomas Cook are the main players in the UK all inclusive market. With Tui displaying particularly prescient planning by purchasing the First Choice brand at the onset of the financial crisis in 2008. Re-launching First Choice soon after as ‘The Home of All Inclusive’, the UK’s first exclusively all inclusive holiday brand.

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